The heart of the Genting Reward Shoppe lies in its mission: to be the ultimate one-stop redemption shop for all. Inspired by the simplicity and flexibility of model parts boards, we designed an experience that lets you take whatever you desire, whenever you want, to create your own unique treats combination.

To infuse the brand's identity into this dynamic concept, we seamlessly embedded its graphic elements as a background image. This not only created a visually dynamic mood but also reinforced the sense of membership and belonging.